Many believe pharma and healthcare are the biggest untapped segments in quick commerce, where average order value is the current big focus for players such as Swiggy, Blinkit, Flipkart Minutes and Zepto
Swiggy Instamart, Flipkart Minutes, Tata-owned BigBasket and Apollo 24/7 have all launched 10-minute medicine deliveries while brand new quick commerce startups such as Plazza are going one step further.
Aman Priyadarshi claims his startup Plazza is building India’s first instant health app. The likes of Swiggy Instamart, Blinkit and Zepto have shown the way, and he is among a handful of entrepreneurs looking to branch off to create quick commerce offshoots.
Plazza, which launched on November 29, 2024, is currently limited to a single location in Bengaluru, and Priyadarshi, a former Kenko Health and Zomato executive, says the existing model for pharmacies is broken and outdated, and there’s an opportunity to not just disrupt medicine delivery, but also go beyond that.
And he also believes that having a mixed focus on grocery and medicines is perhaps not ideal, which is why a dedicated quick commerce pharmacy has the room to grow in India and increase the penetration of online pharmacies.
While many consumers might appreciate the convenience of having medicines on their doorsteps in a matter of 10-15 minutes, is it really possible to go beyond pharma deliveries and into areas like consultation, testing, patient care with the quick commerce model?
Swiggy Instamart, Flipkart Minutes, Tata-owned BigBasket and Apollo 24/7 have all launched 10-minute medicine deliveries while brand new quick commerce startups such as Plazza are going one step further.
Aman Priyadarshi claims his startup Plazza is building India’s first instant health app. The likes of Swiggy Instamart, Blinkit and Zepto have shown the way, and he is among a handful of entrepreneurs looking to branch off to create quick commerce offshoots.
Plazza, which launched on November 29, 2024, is currently limited to a single location in Bengaluru, and Priyadarshi, a former Kenko Health and Zomato executive, says the existing model for pharmacies is broken and outdated, and there’s an opportunity to not just disrupt medicine delivery, but also go beyond that.
And he also believes that having a mixed focus on grocery and medicines is perhaps not ideal, which is why a dedicated quick commerce pharmacy has the room to grow in India and increase the penetration of online pharmacies.
While many consumers might appreciate the convenience of having medicines on their doorsteps in a matter of 10-15 minutes, is it really possible to go beyond pharma deliveries and into areas like consultation, testing, patient care with the quick commerce model?
